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Good morning 🌤️ Starbucks effed around and out that when you increase the price of a commodity in a crowded and increasingly competitive market, customers develop wandering eyes. In response, Starbucks poached Chipotle’s CEO by seducing him with a compensation package that’ll remind you there’s plenty of money in this world; it’s just not in your bank account.

On top of commuting 1000+ miles on the company jet thrice a week, the new CEO, Brian Niccol, will also be paid an annual base salary of $1.6 million and can earn a yearly cash bonus ranging from $3.6 million to $7.2 million (contingent on performance). He'll also qualify for annual equity awards worth up to $23 million.⁠

—Gloria Mbabazi, Shem Opolot

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